Corporate and personal image branding
Corporate and personal image branding
Course summary
At Corpele, we believe real transformation begins with people. We believe a polished corporate image elevates your personal and organisation’s image and presence thus ensuring corporate excellence. What sets us apart, is our understanding of the challenges presented by our different cultures and diverse backgrounds.
An image of a corporation is represented through its personnel. Branding through personnel is key to portraying its image. We work with our clients in areas of soft skill development and image consultations to ensure that the personnel of a company mirrors the company’s corporate image and what it stands for.
- Aligning your Personal Brand to your organisation
- Owning and personalising your personal brand
- Understanding how your personal brand impacts perception
Our finishing school caters to the demands of the modern world offering services beyond traditional etiquette and social graces. We incorporate corporate and personal image and branding into our client’s curriculum, helping individuals project a polished and confident image in both professional and personal settings.
When completed, you should be able to:
- Align your personal brand seamlessly to your organisation.
- Own and personalise your professional brand to impact perception positively.
- Understand your personal brand and how it influences business relationships and impacts perception.
- Apply the principles of illusion and power dressing.
- Implement effective wardrobe planning and dressing for success.
- Utilise face shape and figure analysis to enhance your personal grooming and professional presence.
- How to exude corporate elegance, through polished grooming.
- Aligning your personal brand with corporate brand
Who is the course for?
This course is for professionals, executives, and representatives who act as the face of their organisation. It is ideal for individuals seeking to refine their professional image, from new recruits needing to align with corporate standards to seasoned leaders looking to refresh their personal branding. Corpele provides the tools to help you exude elegance and confidence through a refined, professional appearance that matches your career ambitions
Who will benefit from a course like this?
Personnel at all levels will benefit as they learn to portray a brand that reflects who they truly are while maintaining professional standards. Corporations will see an improvement in how they are perceived by clients and the public when their workforce mirrors the company’s values and image. This alignment ensures that every interaction reinforces the company’s reputation for excellence and attention to detail.
Your tutor
Pearl Perman offers 20+ years of leadership, having held executive roles at Deloitte, the FSB, and OIC. An IT graduate with a post-grad in Project Management, she applies a data-driven approach to HR. Pearl is also a qualified Image Consultant and APICSA member, specialising in corporate branding and work readiness programmes.